Creative Director Scott Oliver, explains the reasoning behind the studios rebrand, tighter service offering and revamped website.
Here at Inhaus, we’ve been working really hard behind the scenes to create a new identity that reflects our philosophy, recent direction and breadth of services. Finally we can unveil the results of this work with the launch of our new identity, website and service offering.
A new inc.
Inhaus is just moving into its third year. Since our formation, we’ve constantly tried to evolve to better serve our growing client base during a time of accelerated change (especially the last year). We’ve recently won and serviced major projects for Waxy O’ Connor’s, Red Chocolate and The Shirt Society. This has seen us tailor our core offering to cover partners needs whatever stage they are at in their digital journey.
As part of our rebrand, we focussed in on a few key service offerings to show how we can help brands and businesses throughout their digital journey which are: Improving digital experiences; Making best in class platforms; and Accelerating desired outcomes. These key offerings focusing on digital design(branding), web builds and campaigns will allow the studio to stand behind our core skills and perform at the highest level for our partners.
What have we learned?
At the start of our journey we were lucky enough to win work quickly and at a real scale, however, we got a little lost amongst it all. We focused heavily on developing our partners projects (which is key) but we neglected ourselves a little in the process. We’ve taken the time over the last two months to finally finish our website (2 years late), realign our thinking and offering, and take stock of what we’ve learned from our clients and projects.
In summary our new proposition better reflects where we are as a studio, doing less of the things we know little about, and more of what we do. and we’re very excited to take it to the world.